The Foolproof Cure for Weak Content: 4 Ways to Get Some Perspective
“When I was fifteen, I wrote a novel. I thought it was pretty good, and daydreamt about literary stardom.
Fast forward ten years. I recently found my old notebooks and read that novel over again. And … let’s just say it wasn’t as good as I remembered, and leave it at that.
It’s amazing what a difference perspective makes.
Usually, you’re not going to be revisiting work from a decade ago. You’re going to be busy trying to get that new website copy done, or that sales page written, or that ebook finished.
Problem is, when you’re writing, you’re working at a zoomed-in level. You’re so deeply into the words that you can’t get a grasp on the whole piece. You’re emotionally attached to your work, and even if it doesn’t seem perfect, you simply can’t see any way to change or improve it.”
Via Copyblogger
Regator! You gotta check it out. Its is a collection of the best blogs from around the internet. I found it earlier through a blog post. Its got tons of good stuff and tons of good tools.
Tumblr Is Officially the Mack of Microblogs
About two hours ago, Tumblr joined the ranks of Quantcast’s top 50 U.S. sites — another win in a string of victories the microblog platform has had this year alone. So why is Tumblr on fire? Maybe it’s because that’s where big media’s been setting up shop. Or perhaps it’s…
Via Hawkt
How to Take an Idea to Launch in 4 Steps
“This is a question I’ve been asked almost every time I’ve spoken at events recently so I thought I’d jot down a few thought on the process that I find myself going through when looking at opportunities to expand my business with new projects.”
via ProBlogger
What are your thoughts on it?
The Advertising World and the Human Ego
“Very interesting documentary about how advertising is working on our human mind subconsciously and subliminal. Why and how are people attracted to advertised goods and services?”
The Anti-Social Media: Silence - The Worst Answer You Can Give
Imagine you’re at a party, and someone approaches you and asks, “Hi [Insert Your Name Here]! Would you be able to answer a quick question?”
And then you turn and walk away.
That’s what you do when you don’t reply to someone online. You cut the conversation off before any natural conclusion,…
Founder personalities and the “first-class man” theory of management
“What do entrepreneurs look like? Are they born or made? This is a hard question. I think the root cause of that difficulty is that we tend to conflate two different questions into one. First, what causes someone to attempt entrepreneurship instead of a more traditional career path? And second, what attributes make someone likely to be a successful entrepreneur?”
Why online brand spending will create new winners in online ad networks
“Two thirds of all ad spending in the US is for brand advertising, yet three quarters of online ad spending is direct response.”
SEO Tops Digital Marketing Tactics for 2011
“Here we are just past the halfway mark in 2010 and we’ve tapped into the stream of future marketing planning with our readers for 2011 with a poll. Our question? What 3 online marketing channels & tactics will you emphasize in 2011? The number one answer? Not social media, not email marketing.”
The Power of the P.S: Do’s and Don’ts
“The P.S. It’s one of the most powerful copywriting tools in your arsenal and yet very few people know how to use it effectively and to its full potential. Here are a few ways to make sure your P.S. doesn’t read like an afterthought.”
How to Find Thousands More Prospects for Your Business
“Ever wonder why conversion rates are so low?
A “good” sales page will usually convert between 1 and 5 percent of its readers. Those numbers vary wildly depending on about a zillion factors, but that’s the middle of the bell curve.
So that means between 95 and 99 percent of people reject what you’ve got to offer. Seems a little depressing when you look at it that way, right?
So are those 95–99 percent just a write-off, a necessary cost of doing business? Do you have to do the work and/or spend the money to get nearly prospects to make 1 sale?”
